The ability to say 'hike' and other commands are available in Madden 13, if you have a Kinect.
Social media sites, such as Kotaku, have come out and said 'hike' is one of only a few commands which consistently work, however, with the new technology. Short, quick commands seem to be working well according to the reviewers, but longer and multiple commands need to be spoken slowly with pauses.
More information on this can be found on Kotaku's site at http://kotaku.com/5935476/speak-clearlybut-carry-a-fast-joystickif-youre-using-maddens-voice-commands