After years of being a industry only event, E3 2017 will open its doors to the public once again. 15,000 tickets will go on sale February 13th on the E3 website.
The first 1000 tickets will be sold for $149.99 while the remaining 14,000 will be sold for $249.99. The pass grants its owner full access to the show floor but not any media rooms or press briefings preceding the convention itself.
Game Awards host and producer Geoff Keighley is also in talks with the ESA to have gaming events and discussions at LA LIVE as part of the yearly event.
Fear not, though, for the show will still have a central media and business component and business pass owners will revieve special benefits like the VIP Business Lounge and a dedicated enterance.
The decision to sell tickets directly to consumers is not a surprising one, as over the past two or three years, they've slowly been letting more and more of the general public access the convention. In 2015, for example, about 5,000 consumers were allowed into the event as part of a promotion put on by the ESA.
Media/Press, and Twitch streamers are still encouraged to apply as media this year.
Keep an eye on this space for more information as we get it, and make sure to check out our coverage of E3 2017 from Los Angeles.