Well, this certainly came out of left field.
IGN announced today that it acquired Humble Bundle, in a stunning move for the games industry.
For those unaware, Humble Bundle is a website that sell packs of indie and older AAA titles at "pay what you want" prices.
The news is a huge development for both companies as IGN have reportedly been looking into ways to expand into a more direct game selling space. Humble Bundle has also expanded in the last few years to include a monthly subscription service and their own store where you can purchase games at a discount.
No real significant changes to Humble Bundle are coming however, according to the press release. Humble Bundle will continue to operate independently of IGN and no major staffing changes or shakeups are expected. Humble Bundle will surely see an uptick of support from IGN with hopes that it will help Humble Bundle raise more funds for various charities and accelerate the already rapid growth of the website.
Humble Bundle have raised over $100 Million for charities since being founded in 2010. According to IGN Executive VP Mitch Galbraith, "The idea is to just feed them with the resources they need to keep doing what they're doing...We want to stick to the fundamentals in the short term. We don't want to disrupt anything we're doing right already."
Its a bold move for both companies, one that we can only hope will bring even better content to both websites. We'll keep you updated on the latest here at Senshudo as we get it.