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Industry Pays Tribute As Satoru Iwata Passes Away

By Alex Bullock on 29/04/2024 21:51 UTC

Fans and developers alike have flooded the internet with affection for Satoru Iwata, after news broke this morning of the Nintendo CEO's passing from bile duct cancer.

While Iwata made his name with beloved titles like Kirby and Earthbound, much of the praise has centred on his affable personality and friendly demeanour as the firm's President, qualities which shone through in his memorable presentations and 'Iwata Asks' developer interviews. Journalists and industry veterans have taken to Twitter to relay their meetings and chance encounters, while in one heartfelt comment, a flight attendant shared the story of recovering his phone from the mechanism of his reclining seat. The exec was so delighted that he took their picture and emailed it to the attendant during the flight, with an extra note of thanks.

Satoru Iwata joined Nintendo in 2000, having worked closely with the company in his two decades as programmer and President at HAL Laboratory. He was named CEO in 2002, overseeing the company's turnaround from the mediocre sales of the Gamecube through the launch of the DS and Wii. When the 3DS and Wii U struggled he cut his salary in half, and refused to sack any employees, citing the damage it would do to morale.

His illness had been known about for some time, but was presumed to be in remission. Having missed last year's E3 conference, he returned late in 2014 after a period of recovery, jokingly slimming down his Mii avatar to reflect his condition. Iwata attended the company's shareholder meeting only three weeks ago, expressing his gratitude that Nintendo's most recent title Splatoon had sold far better than expected. He was 55.