Sony annouced a new exclusive IP, Bloodborne, during their 2014 media briefing.
The game's story takes place in an ancient, abandoned city called Yharnam which was known for housing a medical remedy. Over the years, many travelers made pilgrimages to Yharnam seeking the remedy to cure their afflictions; the protagonist is one of these travelers. Upon arriving in Yharnam, however, it is discovered that it is overrun with a terrifying curse which has rendered most of the city's population violently deranged. The player must navigate the streets of Yharnam and defeat its insane inhabitants and horrifying monsters in order to survive.
Bloodborne is expected to release in 2015.